Pricing policy

Why can we offer our products so cheaply?

Transparency

We determine our prices in a reasonable and fair way.

Our pricing policy is extremely transparent. We would like to build trust in our customers and give you the feeling that you can decide yourself by informing you about our pricing policy. Trust is the basis of every strong relationship and transparency helps to create this trust. We have shown how we set the prices for our products in the model above. When calculating our prices, we take various factors into account, including: profit tax, profit, rent and wages, marketing, transport and logistics as well as production.

Reasonable price

Our systematic approach in pricing enables us to offer products at a reasonable price. We do not work with intermediate dealers and avoid unnecessary transport costs.

Our bags are manufactured in India by small family businesses or larger manufacturers. Our production materials are also obtained from local suppliers. This means that our materials only have to be transported via short distances, which leads to low transport costs.

The finished leather products arrive in Europe without detours and can be sent to them directly.

Differentiation in competition

Unfortunately, many companies are in different ways to reduce their production costs. This means that more and more manufacturers are moving their leather from low -wage countries and their goods have produced there. This is done in countries such as Bangladesh, where animals are slaughtered in an inhuman way and no adequate protective measures are observed in the tanner.

Gusti Leder Speaks out against this type of production and deliberately chooses other production processes.

Other methods for reducing costs

We use various strategies to reduce the costs of developing and manufacturing our products. One of the most important aspects is that we do all the work ourselves. In the leather industry, the products are often obtained from representatives of the manufacturers, at trade fairs or by imports. We avoid this step and move into our products directly from our manufacturers, which creates a close business relationship. This enables us to control the goods regularly and the conditions on site in the production facilities.

Awarding of contracts to our manufacturers

Delivery of the products

Checking and processing of the products (if necessary)

Handing over the products to our shipping service provider